Jul 21, 2020
The Power and Importance of Niche Markets – How do you connect with potential customers?
One option is to spend half a year and thousands of dollars mapping out a target audience, identifying pain points, and building a comprehensive marketing strategy.
Or you could just sell left-handed scissors.
That’s what the...
Jul 8, 2020
Why does anyone eat Hershey’s Kisses? They’re normal chocolates without any of the flavor, texture, environmental, or marketing innovations that distinguish newer products.
The answer has to do with the foil wrappers. The delicate crinkle as they’re peeled away. The way they shine and catch the light. The way the...
Jun 29, 2020
Buying Time - Why Your Business Needs To Help Consumers Save Time And Simplify Choices
We talk a lot about value add, but most of that is just marketing. There's another kind of value add. We can offer people ways to improve their lives. Streamline their routines and reclaim some of what they've lost track of in the...